First things first. A Content Management System (CMS) is a web application that uses a database to create, edit, and store HTML content in a manageable way. Content is created and edited on the web in an administration portion of the CMS. Now get a kick out of this- Drupal is a CMS!
Ok, so why Drupal?
There are several possible reasons for using a CMS, but one main reason is to make creating and editing of content simple and easy. Not only does Drupal totally do this, but it’s also scalable with however much content you want to throw its way. Whether your site consists of nothing but a few pages about your dog or it’s a huge corporate site with a bazillion users contributing to forums and chat rooms, Drupal can organize it all in an easy-to-use backend system for you to manage. The great thing about this is that your site can start off as just a few pages with minor functionality. Drupal makes it easy to keep adding features over time that will make your site even more epic as your business grows!
As mentioned in a previous blog, Drupal is also uber BFFs with SEO. One main goal for a website is to come up high in rankings when searched for in search engines such as Google. Drupal uses semantic code, which means it gives hierarchy to content that is most important down to the least. That way, search engines read all the important stuff, like what your business is called and what you do. This comes in handy when someone searches keywords that are relevant to your company.
Say you want to start off with something a little more advanced for your site… like a store. Drupal has great shopping cart features that can handle credit card transactions right on your site! There is no need to seek services from third party stores such as Zazzle or CafePress. Don’t you find that things run a little more smoothly when information is all located in one place? Yeah, we do too. That place can be your brand new awesomely Drupalized website! Of course, if you’re more of the PayPal type, that’s fine too. Drupal can integrate PayPal with your shopping cart so that the user experience is all on your site up until credit card information is entered by the user. However, check this- once the user confirms the purchase, they’re brought back to your site and greeted with a customizable confirmation note!!!
Some sites you may recognize were built using the Drupal CMS:
- The White House
- Foo Fighters
- The Economist
- Symantec Connect
- Fast Company
- New York Observer
- The Pulitzer Prizes
- Warner Brothers Records
- Popular Science
- Amherst College
- MTV UK
Here is a short video brought to you by WebSmart.tv talking about their take on the awesomeness that is Drupal: